Digital media / October 2020 — March 2021
FROM THE 2022 PORTFOLIO
Design for the everyday.
Bringing a consistent visual language to the places people shop, online and in store.
THE STORY
Tip Top Supermarket
At Tip Top Swalayan & Department Store, I created graphics for retail promotions across print and digital channels. The work ranged from weekly offers and product catalogs to social content, website banners and materials used in the store.
The approach
A retail campaign has to stay clear across many formats. I worked with social media, bank-promotion and CSR colleagues to turn products, offers and event information into visual material suited to each channel.
My contribution
- Promotional graphics for social and web
- Catalogs, brochures and printed offers
- Bank-promotion and merchandise design
- Coordination across retail communication teams
The same information-design discipline carries into my current work: make the message useful, legible and consistent.
